Research
First Idea Through the ideas that I came up with, I had a general idea of what the Ads would look like. When coming up with ideas for Article 31: Leisure time and Play, I wanted to portray the innocence and simplicity of childhood, through the use of nostalgia and the use of an outdoor scenario. I felt that adults would easily connect to the meaning of the Ad and it would spark memories of their childhood and thus make them conscious of their children's need to move around, explore and have fun whilst doing so. When thinking of this scenario, aesthetically I immediately imagined a child playing in a field running around with golden hour lighting to give a more relaxed and soothing emotion. Whilst looking for inspiration online I couldn't find exactly what I imagined and only a few things correlated to my vision. Nevertheless, I believe that they showcase, at least, parts of what I have in mind. I think this video somewhat portrays what I had in mind, it also inspired m...